"When twilight falls, prowl the night with the mysterious Nokia 7280 phone. Shrouded in the mystery is a passion that will only reveal itself as you slide it open. Its sublime form is exquisitely crafted, leaving you with a slim, sleek object of beauty, unmatched by any other. You and the Nokia 7280 phone, a combination that's as compelling as the night."
The mobile market has changed a lot in recent times. The mobile phone, as we know, was quite petit at one time, the fancier the phone, the smaller it was. If you were a high flier just after the dot com boom, your phone was tiny - Then things like the Panasonic GD55 were the coolest things out there. As media and screens became more and more vibrant and phone capabilities started to expand, people demanded bigger screens to view media, and such, these days all of the flagship phones are 5.5" or even bigger in some cases.
This is further demonstrated by the tablet boom... People demanded tablets - with their 10" screens. Media is consumed now at a higher rate than at any other time.
For most people and most times it's OK - they view movies, read the internet, play games - All of that stuff. Immersed in a world by themselves.
For many people however, the weekend is a time to be anywhere except for alone watching a movie or looking up Pintrest while drinking a tea.
In 2005, Nokia launched the 7280.
A lot of people wondered why anyone would spend 00 on a phone that... by the days standards, wasn't all that great. Bad battery life, look some learning to interface with, was a pain to text with... But it was simple, it was shaped like lipstick, so it fit in a girls clutch when she went out on the town. Also, it was as fashion phone, and primarily, it was a second phone. Nokia was selling so many phones at the time, that they wanted to sell people more than one! At the time, the 7280 and the 7380 sold pretty alright for what it was. I wouldn't call it a flop, but I wouldn't call it great.
These days... with Galaxy Note's and iPhone 6S's selling quite well, soon enough all of the "smaller" phones will be phased out... I can't even buy a new phone with a 4" screen anymore. What is a girl to do? Carrying a phone around is hardly elegant, and shoving one down ones bra is even less so. Clutches are kind of getting bigger to accommodate bigger phones, but once you've shoved mascara, lipstick, a packet of cigarettes and a few bank cards into it, space can be a premium.
Could another "fashion phone" sell well? One specifically to fit in a clutch and only to be used when one is out of the town? One designed to be a second phone. The components would be cheap, as there is absolutely no need for the latest processors, and 512MB of RAM would suffice, after all, i'm thinking of a slim device, one shaped like a 7280 that is half as thick. Typing SMS's could be done by holding the thing landscape, or maybe even an implementation of Swype.
It would only need one camera, maybe one that is optimised for low light. No need for a front facing camera, but maybe a small screen for selfies if space allows (Like the Samsung DV150F) I don't think multi-tasking would be needed, after all, once you're at home you pop your SIM back into your normal large phone. The light-on hardware would also mean the battery (which would be small) gets at least 12 hours. It could run on a slimmed down OS too, be that iOS, Android or Windows Phone. The light hardware also makes the device cheap, I would hope for no more than 0.
All of the cloud services available these days mean that any SMS's or photos taken would sync up to your normal phone once you get home.
Manufacturers are always looking for new markets, and I think the female fashion market is a big one that no manufacturer caters to.... yet. No-one wants to wear an Apple Watch when they're dressed up to the 9's.
The mobile market has changed a lot in recent times. The mobile phone, as we know, was quite petit at one time, the fancier the phone, the smaller it was. If you were a high flier just after the dot com boom, your phone was tiny - Then things like the Panasonic GD55 were the coolest things out there. As media and screens became more and more vibrant and phone capabilities started to expand, people demanded bigger screens to view media, and such, these days all of the flagship phones are 5.5" or even bigger in some cases.
This is further demonstrated by the tablet boom... People demanded tablets - with their 10" screens. Media is consumed now at a higher rate than at any other time.
For most people and most times it's OK - they view movies, read the internet, play games - All of that stuff. Immersed in a world by themselves.
For many people however, the weekend is a time to be anywhere except for alone watching a movie or looking up Pintrest while drinking a tea.
In 2005, Nokia launched the 7280.
A lot of people wondered why anyone would spend 00 on a phone that... by the days standards, wasn't all that great. Bad battery life, look some learning to interface with, was a pain to text with... But it was simple, it was shaped like lipstick, so it fit in a girls clutch when she went out on the town. Also, it was as fashion phone, and primarily, it was a second phone. Nokia was selling so many phones at the time, that they wanted to sell people more than one! At the time, the 7280 and the 7380 sold pretty alright for what it was. I wouldn't call it a flop, but I wouldn't call it great.
These days... with Galaxy Note's and iPhone 6S's selling quite well, soon enough all of the "smaller" phones will be phased out... I can't even buy a new phone with a 4" screen anymore. What is a girl to do? Carrying a phone around is hardly elegant, and shoving one down ones bra is even less so. Clutches are kind of getting bigger to accommodate bigger phones, but once you've shoved mascara, lipstick, a packet of cigarettes and a few bank cards into it, space can be a premium.
Could another "fashion phone" sell well? One specifically to fit in a clutch and only to be used when one is out of the town? One designed to be a second phone. The components would be cheap, as there is absolutely no need for the latest processors, and 512MB of RAM would suffice, after all, i'm thinking of a slim device, one shaped like a 7280 that is half as thick. Typing SMS's could be done by holding the thing landscape, or maybe even an implementation of Swype.
It would only need one camera, maybe one that is optimised for low light. No need for a front facing camera, but maybe a small screen for selfies if space allows (Like the Samsung DV150F) I don't think multi-tasking would be needed, after all, once you're at home you pop your SIM back into your normal large phone. The light-on hardware would also mean the battery (which would be small) gets at least 12 hours. It could run on a slimmed down OS too, be that iOS, Android or Windows Phone. The light hardware also makes the device cheap, I would hope for no more than 0.
All of the cloud services available these days mean that any SMS's or photos taken would sync up to your normal phone once you get home.
Manufacturers are always looking for new markets, and I think the female fashion market is a big one that no manufacturer caters to.... yet. No-one wants to wear an Apple Watch when they're dressed up to the 9's.
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