help with an improper flash

I have a coworker that has tried to flash the wrong ROM to her AT&T S5, and now, when you turn it on, it goes directly to the recovery. I did try to use ODIN to try and load the factory rom, but it fails. This is what it looks like when in ODIN mode. [IMG="screen in ODIN mode"][/IMG]
At this point, I am unsure what I should do to get this phone back to a factory installed state.

Any help you guys can give me on this would be greatly appreciated, as this coworker is worried that she may have actually bricked it.