Failed to flash any Custom Roms

i was using AICP on my S3 LTE
received OTA update message so I downloaded and tried to flash for a newer version as usual today.
however, after flashing the newest AICP Rom, I cannot enter into my system.

I wiped all data, even system data and flash it again, but same.
i am stucked in the animation logo.

i tried the following, all failed
1. flash newest version of TWRP by Odin, and flash AICP in TWRP
2. flash newest version of TWRP by odin, and flash CM 12.1 in TWRP
3. flash newest version of CWM by odin, and flash AICP in CWM
4, flash newest version of CWM by odin, and flash CM 12.1 in CWM

all of the above, i used factory reset after flashing, however, still stuck in the animation logo.

but then, i flash original SamSung S3 9305 firmware using Odin, I successfully enter the system again~

so i would like to know, in my case, what should i do if i would like to use custom rom?

thanks!