bad firmware flash on U10L smartwatch help needed please

I have a bricked U10L smart watch and I am looking for any help here. In following the firmware upgrade video I got tne the point of connecting the watch. However I did that before hitting download on the flash tool. I think that was a huge mistake as my windows 7 box installed a driver from microsoft. I did not get a pop up window letting me choose the driver from the downloaded files. So when I replugged the watch in it did start downloading but the firmare update to v006 failed. Now the watch isn't recognized and so I can't force the driver to be installed. I get "Windows has stopped this device because it has reported problems. (Code 43)" The driver details show "no driver are required or have been loaded for this device". I realize I should never have plugged it back in with the wrong driver file. live and learn I guess. Is there anything I can do or is it basically a brick. I have tried unistallng the driver and installing from the downloaded file but when I select the driver file it won't install as it doesn't recognize the hardware. Any help would be appreciated but my feeling is I'm out of luck here